The first issue of Sports Illustrated was dated August 16, 1954. However, as is the case with most magazines, the August 16 edition hit the newsstands a few days earlier, on August 12. On August 2, 1954, The Wall Street Journal reported that "More than 300,000 persons to date have subscribed for Sports Illustrated, Time Magazine's new weekly magazine, President Roy E. Larsen … [Read more...] about Sports Illustrated First Issue August 16, 1954